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Product Details:
Paperback: 336 pages
Publisher: Wiley; 1 edition (March 15, 2011)
Language: English
ISBN-10: 1118003764
ISBN-13: 978-1118003763
Product Dimensions:
8.9 x 5.9 x 1 inches
Shipping Weight: 13.6 ounces (View shipping rates and policies)
Editorial Reviews Product Description The ultimate guide to building your brand and company in the age of Social Web the complete human body: the definitive visual guide rapidshare? Revised and updated with a preface by Ashton KutcherEngage the complete human body: the definitive visual guide rapidshare! Carefully examine the landscape of social media and how to effectively use social media to be successful in business? Network, one tool at a time. It guides you through the steps detailed and specific requirements for the design, implementation, management and measurement of a program of social media. The result is the possibility of increasing the visibility is, communities of fans loyal to a brand to increase, and profits. The everything you know about social media marketing and the rise of new social consumer, Engage! shows you how effective strategies are based on proven examples to create and gain buy-in from your marketing team. Even better, you learn how success is measured and you ROI.Introduces to psychology, behavior and the effect of defining the new social and consumer shows how you measure the success of your social media campaigns for the short and long term features a foreword inspired by the actor Ashton Kutcher, who more than 5 million followers have in the TwitterRevised paperback edition of the book brings up to date before the world ultra-rapid social media today, remain in, no company can afford to ignore the revolution of social media. If you are not using social media to reach your customers and their influencers, who?
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